bonesthelabelbonesthelabel

The Formation of Bones The Label

A chance meeting with an old gym training partner inspired me to pursue my long-held dream of creating a unique brand. After developing my first concept—a hoodie featuring Anderson Silva's iconic teep kick—I faced challenges in sourcing quality materials. Initially, I used an H&M hoodie and printed on that, but eventually found a dedicated supplier, ensuring high-quality prints and clothing.

Tragically, my first designer, known as “Footloose,” passed away at the age of 29. His creative spirit is integral to our intimate designs and continues to influence our vision. Today, we benefit from the creative brilliance of our main designer, Reza, who brings my ideas to life, he is as important to the brand as myself & the others' who help behind the scenes.

If you’d like to read the full story, click on the link below.

Col
Director, Bones The Label